Social Media Specialist
Company: Volvo Group
Posted on: November 19, 2021
Are You Looking for a Rewarding and Challenging Career?
At Volvo Penta, our employees know what it takes to make a team
work! Being part of that team means that you're working with a
global and very diverse group of passionate, enthusiastic and
highly-skilled professionals from all walks of life who work and
play hard. We're so awesome that we've won the "Great Place to
Work" award two years running as well as being named, "Employer of
the Year," by Diesel Progress magazine! This is absolutely a great
place to belong with folks ready to welcome you onboard!
Life is Good in Hampton Roads!
"Hampton Roads" is an eclectic mix of coastal, urban, rural, and
historic communities that includes the cities of Chesapeake,
Norfolk, Portsmouth, Virginia Beach, Hampton, and Newport News. Our
test center marina is located on the water in Suffolk. We have
beautiful beaches and state parks, and family-friendly attractions
with Colonial Williamsburg, Busch Gardens and North Carolina's
Outer Banks within easy driving distance. The area is host to
diverse dining and shopping experiences to suit anyone's tastes.
There are so many exciting things to do here in the area that we
highly recommend you come and see it for yourself! You'll also find
excellent school districts and esteemed institutions of higher
learning, including Old Dominion University and The College of
William and Mary, among others.
Who Are We?
Simply put, we've been around for a while and we know a thing or
two about being a world-leading supplier of engines and drive
systems for both marine and industrial applications to thousands of
customers worldwide. We're world leaders and innovative
What is the Job?
The Social Media Specialist plays a key role in social media
strategy and execution across three business segments-Marine
Leisure, Marine Commercial, and Industrial. This includes the
development of creative assets and the writing of compelling
content that generates engagement from our online audience. This
position requires a broad understanding of social media platforms
and analytics. Some of your core responsibilities will include, but
are not limited to:
- Leading the development of a strategic social media efforts
based on Volvo Penta of the Americas marketing plan as week as
assisting in various advertising and other marketing
- Ensuring that online communication is consistent with AB Volvo
guidelines and directives, and utilizing knowledge of Volvo's
commonly-used concepts, practices, procedures, and technologies to
maximize opportunities on our intranet and extranet websites,
applications, and projects.
- Managing Volvo Penta's presence on social channels Facebook,
LinkedIn, Instagram, Twitter, and YouTube which includes
identifying applicable target audiences to both engage and grow the
current fan base. You will also assist with reputation monitoring
on the web, social media, and outside blogs & forums.
- Creating a social media calendar for promotion of Volvo Penta's
total offer to marine leisure, marine commercial and industrial
markets. You will also assist in creating and distributing monthly
business e-newsletters to our customers and dealers.
- Keeping a pulse on emerging social platforms and make sound
recommendations for new platforms to adopt.
- Reviewing and reporting social media analytics using Falcon
platform, and adjusting strategies and tactics based on
- Researching and analyzing competitor programs and products to
provide market intelligence and competitive benchmarking.
This position will be located at our Volvo Penta headquarters in
Chesapeake, Virginia and will require minimal traveling (domestic
To Be Successful in the Position You Will:
- Need to be highly skilled with social media content management
platforms and analytics.
- Need knowledge of SEO (keyword research and Google
- Need the ability to deliver creative content (text, image, and
- Have knowledge of video creation and production, as well as
excellent graphic design skills.
- Need analytical and multitasking skills.
As with Most Companies, You Also Need the Following...
- Experience with Microsoft Excel, PowerPoint, Word and Outlook,
and familiarity with database programs
- Excellent communication skills, including fluency in speaking
and writing English.
We're Looking for the Following Education and Experience:
- A Bachelor's degree in graphic design, advertising, or
marketing with an emphasis in analytics; or equivalent combination
of education and experience.
- 3+ years' experience in building and/or maintaining social
- 3+ years' experience in conducting market research and
benchmarking to ensure awareness of most recent trends.
- Position requires 3 - 5 years' experience required.
Disclaimer: The above statements are intended to describe the
general level of work being performed by persons assigned to the
classification. They are not intended to be construed as an
exhaustive list of responsibilities, duties and skills required of
the job. Printed copies may not be the most current. Volvo Group
North America is an Equal Opportunity Employer and Affirmative
Action employer. E.O.E./M/F/D/V This is standard for all job
descriptions; it should not be deleted or altered.
Keywords: Volvo Group, Chesapeake , Social Media Specialist, Advertising , Chesapeake, Virginia
Didn't find what you're looking for? Search again!