ChesapeakeRecruiter Since 2001
the smart solution for Chesapeake jobs

Senior Manager, Consumer Product Marketing Strategy (Broadband)

Company: Cox Communications Inc
Location: Chesapeake
Posted on: May 13, 2022

Job Description:

Primary Location: 6205 Peachtree Dunwoody Rd, Chesapeake, VA, USDivision: Cox CommunicationsJob Level: Manager/Senior ManagerTravel: Yes, 15 % of the TimeSchedule: Full-timeShift: Day JobRequisition Number: 202201286_05913415At Cox, we're forward-thinking innovators who put people first. Our award-winning workplace culture is centered on inclusion and kindness, and we're looking for people to join our mission to be a force for good in the world. Come build a better future with us across automotive, communications, the environment and more.We want to do everything we can to keep our employees safe and healthy. Therefore, where permitted by applicable law, you will need to be fully vaccinated against COVID-19 to be considered for this U.S.-based job. Reasonable accommodations for medical and religious objections will of course be considered.Keep reading to learn more about this opportunity to join the Cox family of businesses.Cox Communications, Inc. is seeking a Senior Manager, Consumer Product Marketing Strategy (Broadband). The successful candidate will be a key driver and champion of our consumer value proposition and customer experience for assigned Products and Services. They will be a SME on our consumer product segmentation, consumer insights, positioning, and value proposition. The Senior Manager, Consumer Product Marketing (Broadband) is the key conduit for product knowledge transfer to marketing and sales teams, and primary boundary partner with Product Management, Bus. Ops. and Strategy.The successful individual will be a passionate, consumer-centric leader, with strong people leadership capabilities, the ability to simplify complex ideas into compelling stories, and demonstrated persuasion/negotiation skills, with an ability to guide high-performance teams both directly and indirectly. Must be a self-starter, capable of working independently. Powerful communication skills (written & oral) are essential.The Senior Manager, Consumer Product Marketing Innovation reports to the Director of Consumer Product Marketing Strategy (Growth Products).Primary Responsibilities and Essential Functions

  • Define product learning agendas for consumer insights and activate the learnings within the business.
  • Define the what, why and target audience for marketing programs and develop KPIs and key message points.
  • Influences budget (LRP) planning with insights on upcoming strategic initiatives that may bend a trend.
  • Cultivates positive relationships and transparent communication with key boundary partners including Bus ops, product management, CPM Ops, CPM GTM strategy, Sales strategy, and consumer insights.
  • Performs ongoing analysis of product results, monitoring and reporting of actual performance to budget and forecasts; and analyzes market trends on the product/service lines.
  • Leverages segmentation and propensity models to identify growth and retention opportunities.
  • Evangelize opportunities across marketing, sales and the broader Cox organization through insightful personas that help catalyze organizational alignment and support
  • Identify, define, and validate consumer value propositions, working with marketing, sales, product and bus. ops; set consumer requirements, partner with bus ops to build revenue models and business cases
  • Ensure all initiatives are consumer-centric, compelling, competitive and clearly expressed to the market by working with colleagues across marketing communications, PR, sales & brand
  • Serves as inspirational thought leader to advocate on behalf of consumers in decision making throughout the business.
  • Ensures identified customer needs continue to be addressed as propositions are being built by working cross functionally with stakeholders throughout the organization in Product Development, Sales, Customer Experience, Operations, Legal, Technology, etc.
  • Works closely with consumer product marketing operations and go to market teams to mobilize the sales and marketing organization to achieve flawless execution.
  • Leads direct and indirect teams as applicable to obtain strategic outputs and deliveries as defined by the companyQualifications:Minimum
    • 7 or more years of experience required in related field (Marketing, Sales, Product/Project Management, Customer Experience);
    • 5 or more years of experience if candidate possesses a related advanced degree
    • 3 or more years of analytical experience - segmentation, opportunity sizing, and/or forecasting.
    • 3 or more years of experience writing strategy briefs, and/or developing presentations that synthesize complex ideas into stories that inspire action.
    • Experience developing or managing business building experiences
    • Capability to leverage consumer insights into well-architected value propositions which meet important need gaps in the market.
    • Excellent leadership, verbal, written, interpersonal, ppt presentation, project management, organization, time management, and collaborative skills to work effectively with teams throughout organizationPreferred
      • BS/BA degree in related discipline strongly desired
      • MBA or equivalent preferred
      • Experience in brand management or advertising
      • Digital marketing credentials, i.e. experience working in industries which are digitally mature,
      • 2 or more years of experience in a management role
      • 3 or more years of experience with hands-on analytics with spreadsheets and expert-level PowerPoint presentation development.
        • PowerPoint
        • Excel
          Who We AreAbout Cox CommunicationsCox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. Were dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique.About CoxWe are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Communications Inc, Chesapeake , Senior Manager, Consumer Product Marketing Strategy (Broadband), Advertising , Chesapeake, Virginia

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Virginia jobs by following @recnetVA on Twitter!

Chesapeake RSS job feeds