Manager, Product Marketing
Company: Kantar
Location: Chesapeake
Posted on: June 18, 2022
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Job Description:
WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND
CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE
IN.
TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY...
**JOB DETAILS**
Kantar is the world's leading data, insights, and consulting
company. We understand more about how people think, feel, shop,
share, vote, and view than anyone else. Combining our expertise in
human understanding with advanced technologies. Kantar's25,000
people based in more than 100 countries help the world's leading
organisations succeed and grow. Nobody knows people better than
Kantar. We provide insight and inspiration to help our clients, our
people and society to create and flourish in an extraordinary
world.
For more information on Kantar, please visit www.kantar.com
For more information about the Kantar retail practice, please visit
https://www.kantar.com/expertise/consumer-shopper-retail
Kantar helps our clients transform commerce insights into growth
strategies across leading retailers, brand manufacturers, financial
services, consultancies, and agencies. Using a unique blend of
research, data, and knowledge, we offer industry-leading insights
through our licensed platform, Retail IQ, host must-attend events
deep diving into the channels, retailers, and topics that matter
most, and help solve our clients most pressing business challenges
with our custom advisory services.
The MANAGER, PRODUCT MARKETING, is responsible for developing and
executing marketing programs that increase brand identity and brand
awareness for Kantar's Syndicated Retail Insights business. The
person in this role will be able to step seamlessly into a
corporate environment, demonstrate strong written and verbal
communication skills, have an affinity for managing internal and
external relationships, and a willingness to go the extra mile.
This role will report to our Senior Director, Marketing, and
Interactive Experiences.
As a member of the Retail Insights team, you are an essential part
of our connected business. Our collaborative and team-based work
environment blends the spirit of supporting team goals, while
providing the direction and resources to ensure your continuous
professional development.
**RESPONSIBILITIES**
- Partner with our sales team to provide resources they need to
close more deals.
- Partner with Marketing Operations to develop workflows and drip
marketing campaigns.
- Act as liaison to our communications firm, empowering them with
the tools necessary to pitch and secure editorial coverage.
- Identify opportunities to build brand awareness via partnerships
and external events.
- Oversee cross functional processes to ideate creative, out-of-the
box storytelling opportunities.
- Lead a derivative content strategy, with the ability to ghost
write blogs and inspirational articles for our public facing
websites, as needed.
**QUALIFICATIONS**
- Minimum 3-5 years' experience working in communications,
editorial, or marketing.
- A creative storyteller with the ability to build fresh and
compelling narratives that help define our brand positioning.
- Analytical, with experience tracking and reporting on KPI's for
campaigns.
- Strong written and verbal communication skills.
- Editorial, copy writing and/ or editing, from a marketing angle a
plus.
- Self-motivated with the ability to work both independently and
cross-functionally.
- Experience with Hubspot, Salesforce, and Pardot a plus.
- Experience in CPG, Retail, or Insights a plus.
**BENEFITS**
We provide a comprehensive, highly competitive benefits package,
including
- Medical plans with comprehensive, affordable coverage for a range
of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO
**PRIVACY DISCLOSURE:**
Please note that by applying to this opportunity you consent to the
personal data you provide to us to be processed and retained by The
Kantar Group Limited ("Kantar"). Your details will be kept on our
Internal ATS (Applicant Tracking System) for as long as is
necessary for the purposes of recruitment, which may include your
details being shared with the hiring manager.
**KANTAR REWARDS STATEMENT**
At Kantar we have an integrated way of rewarding our people based
around a simple, clear and consistent set of principles. Our
approach helps to ensure we are market competitiveand alsoto
support a pay for performance culture, where your reward and career
progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and
creativity to inspire new thinking and shape the world we live in.
Apply for a career that's out of the ordinary and join us.
We want to create an equality of opportunity in a fair and
supportive working environment where people feel included, accepted
and are allowed to flourish in a space where their mental health
andwell beingis taken into consideration.
We want to create a more diverse community to expand our talent
pool, be locally representative, drive diversity of thinking and
better commercial outcomes.
Kantar is the world's leading data, insights and consulting
company. We understand more about how people think, feel, shop,
share, vote and view than anyone else. Combining our expertise in
human understanding with advanced technologies, Kantar's 30,000
people help the world's leading organisations succeed and grow.
Keywords: Kantar, Chesapeake , Manager, Product Marketing, Executive , Chesapeake, Virginia
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