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Marketing Manager

Company: House of Sport
Location: Chesapeake
Posted on: March 19, 2023

Job Description:

DescriptionHouse of Sport by Dick’s Sporting Goods is more than just a store, it’s a destination, an experience, a place where athletes can experiment and play. A house devoted to sport where our community can gather and be inspired. We are fundamentally changing retail by elevating these experiences, delivering first in class service, obsessing over our athletes, inspiring our teammates, and challenging retail norms. The
Marketing Manager is proactive, detail-oriented, and motivated with a strength in storytelling through channels that support House of Sport brand pillars – community; service; experience; and product. Responsible for developing brand awareness through strategic relationships, this role will have an active part in event planning, execution, and evaluation of programs through the lens of marketing strategies in support of brand awareness, participation, and revenue goals. Uniquely branding DICK’S Sporting Goods as the #1 authentic sports, Omni-channel retailer that serves and inspires athletes and outdoor enthusiasts to achieve their personal best through the relentless improvement of everything we do. This position is part of the Community Integration & Experience Team that supports our overall community goals in conjunction with DICKs Sporting Goods overall corporate goals and brand plan. If you’re ready for the most rewarding challenge of your career – we can’t wait to meet you

  • Plans, organizes, and controls marketing goals, highlighting important dates for the team and reoccurring events. As events approach, supports the leadership team using effective tools and processes to achieve key milestones. Determine seasonal and non-seasonal holistic marketing plans for retail concepts. Manage comprehensive marketing calendars across all categories for location and partner closely with internal stakeholders to ensure alignment and accuracy. Strong navigation and development of promotional materials subject, but not limited to – monthly in-store calendars and digital screens, flyers.
    Starts each week by driving conversations and holding working sessions to develop a plan of attack for the previously aligned seasonal strategies to plan weekly tactics; Ensures execution and evaluation of all store level marketing activities, partnerships, and initiatives.
    Focuses on the strong connection between athlete satisfaction and teammate engagement in collaboration with leadership team; leverages insights to drive a culture that equally prioritizes the teammate experience and hassle-free shopping while planning developing brand awareness. Strong background in social media management, content creation, promotions and ad generation. Must be able to identify analytics to use in audience targeting and ad reach.
    Assist in the creation and copy of all event activations, on AnyRoad scheduling platform.

    • Collaborate with cross-functional teams from across the organization to test, launch, provide point of view on marketing efforts and support growth initiatives. Helps drive marketing campaigns,
      outlines marketing strategies and planning processes for the House of Sport location

    • Support community partnerships, focused on building partnerships within the community and leveraging these partnerships to create experiences and events Evaluate internal store communications to influence optimal channels to reach teammates and athletes. Generate revenue opportunities through expertise/product trial strategies and events.
      Create, develop and lead campaigns for external audiences to support the Company's brand campaigns, special events, community marketing and PR, celebrity and entertainment relations, vendor activations communication and events. Product marketing –
      plan and execute new product launches, value proposition development for ‘focus funds’ – developing compelling communications and delivering these through the marketing mix (events, emails, communications, collateral, digital, PR) Partner with the DICK’S Foundation to drive Sports Matter initiatives, creating a focus on the impact we’re making in youth sports. Evaluate donation and sponsorship requests while working in conjunction with Sponsorport program.
      Oversee the development of meaningful and purposeful experiences within House of Sport to elevate services, experience and proof of concept. Ability to work in an ever-changing environment that’s fast-paced and at times always evolving. Adhere to established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws and guidelines of external governing entities
      Creates a store environment where
      everyone feels welcome and safe.
      Builds direct relationships with local leaders and partners with them to serve, give back, and create job opportunities within the community. Takes time to gain a
      deep understanding of both industry and competitor trends. Qualifications
      The experience we’re looking for:
      Bachelor’s degree in Business, Management, Communications or related area 3-5 years of marketing, public relations, events, or social media experience Proven business leader mindset, routed in customer service Excellent communication, project management, operations and organizational skills Strong relationship building experience A passion for relentless improvement, embracing and driving positive change
      DICK'S Sporting Goods is an Equal Opportunity Employer Committed to Inclusion and Diversity.

Keywords: House of Sport, Chesapeake , Marketing Manager, Executive , Chesapeake, Virginia

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