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Community & Events Manager

Company: House of Sport
Location: Chesapeake
Posted on: March 19, 2023

Job Description:

DescriptionHouse of Sport by Dick’s Sporting Goods is more than just a store, it’s a destination, an experience, a place where athletes can experiment and play. A house devoted to sport where our community can gather and be inspired. We are fundamentally changing retail by elevating these experiences, delivering first in class service, obsessing over our athletes, inspiring our teammates, and challenging retail norms. The
Community & Events Manager is a high-energy multi-tasker with dynamic leadership ability who builds and nurtures partnerships and oversees forging community relationships with the aim of increasing inclusiveness as well as the DICK’S Sporting Goods presence in the community. This role is responsible for event planning, execution and evaluation of programs and marketing strategies in support of brand awareness, participation and revenue goals. This role will deeply connect with athlete sport engagement, utilizing in store facilities for distinctive experiences. Uniquely branding DICK’S Sporting Goods as the #1 authentic sports, Omni-channel retailer that serves and inspires athletes and outdoor enthusiasts to achieve their personal best through the relentless improvement of everything we do. This position is part of the Community Integration Team that supports our overall community goals in conjunction with DICK’S Sporting Goods overall corporate goals and brand plan. Community & Events Manager Duties:
COMMUNITY INVOLVMENT

  • Seek, develop, and build relationships with community partners, leagues, schools, businesses and organizations encouraging them to choose DICK’S as their destination devoted to sport.
  • Develop and execute organic outreach strategy, including email outreach and targeted community canvassing.
  • Event planning, event space capabilities; provide information on event space configurations and capacities, and recommend the most effective set up for the event type and size based on event space availability.
    • Establish and maintain relationships with event customers, gaining insight into specific needs and event requirements to drive repeatable events and relationships.
    • Build relationships and partnerships with prospective and current vendors used for various events.
    • Identify and execute off site marketing opportunities with tournaments, semi-pro teams, schools and any sports related community events. Leverage Outreach assets to communicate in store events, drive participation and traffic. Identify future events to host and reach out to potential partners. Research community players that bring the most legitimacy and the biggest crowd in location.
      GREAT PLACE TO WORK
      Hires and builds effective hourly community teams by ensuring a diverse mix of backgrounds, skillsets, perspectives, and experiences are adequately represented; recruits and hires the best with key emphasis on experts in key categories; creates a feeling of belongness and strong team morale; establishes common objectives and a shared mindset to ensure alignment and cohesion Directly involved in hiring and interviewing (e.g., completing the last interview), partners with Community Integration Director to make the final decision on candidates; stays connected to the current talent gaps and hires appropriately to ensure coverage Builds a people-first culture by consistently connecting with every teammate and building trust; actively listens and dedicates time to their development and career interests, staying invested in their well-being, and seeking to understand any roadblocks (personally and professionally) Coaches and develops oneself and others by infusing learning into day-to-day leading; places an equal priority on development and accountability through motivation, hands-on coaching, regular exposure, and stretch assignments; builds development plans in partnership with teammates when necessary Communicates regularly and transparently with teammates at all levels, understanding that honesty and clear communication channels are enablers of overall team success
      Works with marketing manager to update social calendar for events and updates Anyroad Partners with CRM on client/partner relationship upkeep, trackers, contracts and invoices
      GREAT PLACE TO SHOP
      • In partnership with the Director/Leadership Team, will drive conversations and hold working sessions to develop a plan of attack for the week ahead; during leadership meetings, the leadership team is the nucleus to ensuring a results-driven direction has been set with clear goals and information is cascaded / flows in and out of the store in order for everyone to feel equipped with the knowledge to do their job appropriately Increase revenue, traffic counts, customer conversion through strategic programming, which includes: in-store events utilizing batting cages, golf bays, outdoor field and rock wall, couponing/shop nights and promoting the additional services within House of Sport: glove steaming, racket stringing, skate sharpening, etc. Responsible for meeting budgets in the areas of sales, expense, all Profit & Loss (P&L) categories, metrics and overall store contribution. Plans teammate schedules in advance by assessing events or initiatives coming down the pipeline and planning hours / coverage accordingly by using the workforce management tool on a regular basis Communicate new and regional product opportunities to our buyers and merchandising organization. Focuses on the strong connection between athlete satisfaction and teammate engagement; leverages insights to drive a culture that equally prioritizes the employee experience and hassle-free shopping Adhere to established policies and procedures related to safety, loss prevention and standard operating procedures, as well as to laws and guidelines of external governing entities
        GREAT PLACE TO INVEST
        • Directly responsible for managing all planning related to in-store and Field events including: cost planning, ROI analysis, staffing coverage, internal and external communication, event day-of execution (setup to tear down) and ensuring all appropriate event waiver needs are in 100% compliance.
          • Evaluate qualitatively and quantitatively each event/program and proactively suggest enhanced measures of success.
          • Proactively plan, prepare and provide comprehensive support and communication that detail all specifics related to the in-store events and programs as directed.
          • Partner with the Community Marking Manager to identify and execute local Sports Matter grant recipients
          • Manage all athlete feedback on through our event registration platform.
            • Partner with community Integration director to evaluate marketing and community programming event planning, expected participation, revenues and costs.
              Oversee complex budget development, management and reconciliation while identifying opportunities for efficiencies and cost savings on all events.
              BRAND & OPS EXCELLENCE
              • Build brand awareness and loyalty in the community through deep, strategic relationships. Demands high standards and holds self and others accountable by establishing clear responsibilities and processes for monitoring work and measuring results; unafraid to give difficult feedback and is willing to take action and address low performance
              • Assist stores/corporate with key product and competitive information for important sales and promotional events.
              • Deliver a level of excellence and professionalism on all events, programs or projects as assigned.
                Manages and monitors reservations scheduling tool. Maintains cleanliness/maintenance & equipment needs for store events.
                All other assigned tasks QualificationsThe experience we’re looking for:
                • Bachelor’s degree in Business, Management, Communications, Marketing or related area
                • 3-5 years of Regional or Company Merchandiser or Marketing experience, in a retail environment prefered
                • Proven business leader mindset, routed in customer service
                • Excellent communication, project management, operations, and organizational skills
                • A proven track record of leading a customer-first team
                • Strong relationship building experience
                • A passion for relentless improvement, embracing and driving positive change
                • Ability to work a flexible schedule as needed (including nights, weekends and travel throughout the territory DICK’S Sporting Goods is an Equal Opportunity Employer Committed to Inclusion and Diversity.

Keywords: House of Sport, Chesapeake , Community & Events Manager, Executive , Chesapeake, Virginia

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