Senior Digital Marketing Manager (Email) - Capital One Software (Remote)
Company: Capital One
Location: Richmond
Posted on: April 2, 2026
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Job Description:
Senior Digital Marketing Manager (Email) - Capital One Software
(Remote) Capital One Software is the enterprise B2B software
business of Capital One, dedicated to helping organizations manage
their data in the cloud with speed, agility, and efficiency. Born
out of our own digital transformation, we commercialize the
internal tools that powered our journey to becoming the first major
U.S. bank to go "all-in" on the public cloud. Our flagship
products, Slingshot (data cloud optimization) and Databolt (data
security), are designed to solve the most complex data management
and AI-readiness challenges. Core Job Responsibilities Capital One
Software is looking for a Senior Digital Marketing Manager to own
the strategy and execution of our email marketing and lead
nurturing engine. In this role, you will be the architect of our
digital conversations, turning cold interest into loyal customers
for our suite of data cloud management and data security tools. You
will lead the transition from generic "batch-and-blast" emails to a
sophisticated, behavior-triggered lifecycle program. Whether you
are building a Trial-to-Paid conversion sequence or a high-touch
ABM (Account-Based Marketing) nurture for enterprise stakeholders,
your goal is to deliver the right message at the right time to
drive measurable pipeline growth. Own the E2E strategy for all lead
nurturing programs. You will map the buyer's journey and build
automated email sequences that align with specific stages (e.g.,
Cold-to-Warm, MQL-to-SQL, and Customer Expansion). Leverage CRM
data and intent signals to create highly segmented email lists. You
will move beyond basic "First Name" tags to deliver deep
personalization based on industry, tech stack, and persona pain
points. Maintain a rigorous testing roadmap for subject lines,
CTAs, send times, and content formats. You will constantly iterate
to improve open rates, CTRs, and—most importantly—bottom-of-funnel
conversions. Partner with Marketing Ops to refine lead scoring
models based on email engagement data, ensuring the Sales team is
prioritizing the most "sales-ready" leads. Act as the primary email
consultant for Campaign Managers and Content teams, ensuring all
multi-channel campaigns (Webinars, Whitepapers, Events) have a
high-converting email component. Ensure all email activities adhere
to Capital One’s LRCC (Legal, Risk, Compliance) standards and
international regulations (CAN-SPAM, GDPR). Basic Qualifications
Bachelor’s Degree or military experience. At least 5 years of
experience in B2B Demand Generation or Email Marketing within the
SaaS or Tech sector. At least 5 experience building automated
workflows in enterprise-grade platforms (Marketo, Groove, Gong). At
least 5 years of experience tracking, analyzing, and reporting
email marketing performance with direct linkage to pipeline and
revenue attribution. Preferred Qualifications 7 years experience
navigating complex legal/compliance review cycles within financial
services or a similarly regulated environment. Basic knowledge of
HTML/CSS for email template troubleshooting and experience with SQL
for advanced database segmenting. A strong portfolio of B2B email
copy that is concise, professional, and action-oriented.
Familiarity with the broader B2B tech stack, including Salesforce
(CRM), 6sense/Demandbase (ABM), and Snowflake (Data). At this time,
Capital One will not sponsor a new applicant for employment
authorization for this position. The minimum and maximum full-time
annual salaries for this role are listed below, by location. Please
note that this salary information is solely for candidates hired to
perform work within one of these locations, and refers to the
amount Capital One is willing to pay at the time of this posting.
Salaries for part-time roles will be prorated based upon the agreed
upon number of hours to be regularly worked. Remote (Regardless of
Location): $161,500 - $184,300 for Sr. Manager, Marketing McLean,
VA: $177,700 - $202,800 for Sr. Manager, Marketing Richmond, VA:
$161,500 - $184,300 for Sr. Manager, Marketing Candidates hired to
work in other locations will be subject to the pay range associated
with that location, and the actual annualized salary amount offered
to any candidate at the time of hire will be reflected solely in
the candidate’s offer letter. This role is also eligible to earn
performance based incentive compensation, which may include cash
bonus(es) and/or long term incentives (LTI). Incentives could be
discretionary or non discretionary depending on the plan. Capital
One offers a comprehensive, competitive, and inclusive set of
health, financial and other benefits that support your total
well-being. Learn more at the Capital One Careers website .
Eligibility varies based on full or part-time status, exempt or
non-exempt status, and management level. This role is expected to
accept applications for a minimum of 5 business days. No agencies
please. Capital One is an equal opportunity employer (EOE,
including disability/vet) committed to non-discrimination in
compliance with applicable federal, state, and local laws. Capital
One promotes a drug-free workplace. Capital One will consider for
employment qualified applicants with a criminal history in a manner
consistent with the requirements of applicable laws regarding
criminal background inquiries, including, to the extent applicable,
Article 23-A of the New York Correction Law; San Francisco,
California Police Code Article 49, Sections 4901-4920; New York
City’s Fair Chance Act; Philadelphia’s Fair Criminal Records
Screening Act; and other applicable federal, state, and local laws
and regulations regarding criminal background inquiries. If you
have visited our website in search of information on employment
opportunities or to apply for a position, and you require an
accommodation, please contact Capital One Recruiting at
1-800-304-9102 or via email at
RecruitingAccommodation@capitalone.com . All information you
provide will be kept confidential and will be used only to the
extent required to provide needed reasonable accommodations. For
technical support or questions about Capital One's recruiting
process, please send an email to Careers@capitalone.com Capital One
does not provide, endorse nor guarantee and is not liable for
third-party products, services, educational tools or other
information available through this site. Capital One Financial is
made up of several different entities. Please note that any
position posted in Canada is for Capital One Canada, any position
posted in the United Kingdom is for Capital One Europe and any
position posted in the Philippines is for Capital One Philippines
Service Corp. (COPSSC).
Keywords: Capital One, Chesapeake , Senior Digital Marketing Manager (Email) - Capital One Software (Remote), IT / Software / Systems , Richmond, Virginia
